Justin Bogard and Richard Thornton Join Joe Varnadore to Discuss Marketing, Meetups, and Podcasts.  No. 210

Welcome to Water Cooler Wednesday!  In this episode, Justin Bogard and Richard Thornton join Joe Varnadore to discuss marketing, meetups, and podcasts.

Notes/Summary:

Introduction by Joe Varnadore. Special Guests Justin Bogard and Richard Thornton.

00:50 Marketing, Meetups, and Podcasts / Justin Bogard and Richard Thornton.

• 2:50 Having the conversation and getting started.

3:25 Richard talks about how he got started in social media / American Note Capital.

• 3:54 Start wherever you are and what it means.
• 4:08 Richard’s background. Commercial background, flipping houses, hard money, and realtors.
• 5:07 Primal Video and social media. Richard used Primal Video to get started.
• 8:15 The progression and improvement. Video series and YouTube Channel.
• 7:11 Facebook and Linkedin / Hired someone to post and update.
• 8:10 What kind of content were you sending to them?
• 8:30 Writing a monthly blog / Copywriter and editor.

9:35 Justin Bogard and how he started BrightPath Notes.

• 10:30 Joined NoteSchool in 2016 and purchased a performing and non-performing note to learn the process.
• 11:00 He had already fired his boss and wanted to make notes a full-time business.
• 11:22 Started to join the local REIAs and attend meetings. Started asking about buying notes from the members.
• 12:09 Started a meetup and created some presentations. Started with only three people attending and it grew. Also used meetup.com.
• 13:11 Live presentations / Consistently is the key to being successful.
• 13:45 Started local and moved to a regional presence.
• 14:47 Social Media / Postings and updates on presentations. Branding.
• 15:30 Blog / Attending other people’s podcasts. Stories sell ideas.
• 16:30 The stories are an important element, and the money is a biproduct.
• 17:25 Solving the problem and make money also.
• 18:20 Having a passion and being enthusiastic.

19:15 Wayne Garrett and how he started and questions for Richard and Justin.

• 19:25 The “wedding invitation”.
• 19:44 Blog posting. Do you need to let it run on autopilot or add some additional content?
• 20:16 Original content and Google ratings. Keywords.
• 21:22 Justin applies a logical approach / People don’t really want to read the blog, they just want to see you are putting out information.
• 22:30 Be bold and be yourself.
• 22:55 Facebook Groups and Facebook / Don’t think that you will go to a website like BiggerPockets and find a new investor because they are either sharks or newbies.
• 25:43 Are you guys doing things in person or is everything online? Justin is all online. Richard and Justin do a podcast broadcast together.
• 26:55 Joe talks about the NoteSchool ecosystem. Joe states that he would be glad to be a guest at anyone’s presentation or on a podcast.
• 27:30 It is hard to replace a live presentation. Online presentations are more efficient, and live presentations take more of your time. Paid presentations.

32:42 Question: Are either one of you paying for SEO services? No, at this point I don’t think it is wise to spend that amount of money. Creating a balance.

• 36:15 People just want you to be real.
• 37:00 Justin Bogard’s website: BrightPathNotes.com, email: justin@brightpathnotes.com.
• 37:20 Richard Thornton’s website: amnotecap.com, email: richard@amnotecap.com.
• 37:30 Podcast: Be the Bank / Live Broadcast: Note Real Estate Investing Be The Bank Broadcast.